Brands should tailor marketing strategies to use local Web sites, culture and platforms to appeal to consumers in Japan and South Korea, according to a new report from L2.
French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.
Swiss watchmaker Tag Heuer is looking to reach the “online generation” by choosing Cara Delevingne as its latest ambassadress.
Today in luxury marketing – Russian buyers scarce in the global luxury real estate market; Fendi chief seeks market share growth as luxury demand stalls; China’s premier lays out economic reform plan.
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
Berluti and La Perla were among the luxury advertisers to target readers in the market for love in Hearst-owned Town & Country’s February issue.
Online counterfeiting haunts luxury brands as consumers mistakenly purchase knock-off goods and dealers make money off the naivety of the buyer.
Luxury Daily’s live news from Jan. 14 – Armani teases beauty line with fashion content; Van Cleef & Arpels reinforces artistic ties with ballet sponsorship; Land Rover looks back to origins to commemorate Defender’s end; Lancôme prepares consumers for their close-ups.
