Donna Karan pens retrospective tome
After exiting her namesake label in July, designer Donna Karan’s memoir spanning her career in fashion will hit bookshelves Oct. 13.
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Dior puckers up for lipstick-focused content on The Cut
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Smythson touts values, quality via ambassadors’ creative processes
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
Armani motivates consumers to embrace experiences with inspirational content
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
Luxury Daily, September 22, 2015 – Armani motivates consumers to embrace experiences with inspirational content
Nicholas Kirkwood looks to 1980s pop culture for 10-year anniversary
LVMH-owned footwear and accessories label Nicholas Kirkwood is feting its 10-year anniversary with a video game-themed capsule collection, microsite and social campaign.
Chinese consumers will double overseas spending by 2020: China Luxury Advisors
NEW YORK – Even in the midst of economic turbulence, Chinese shopping tourism is not going anywhere, according to an executive from China Luxury Advisors at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Top 5 brand moments from last week
Nothing tells a story like a good movie, and brands often take advantage of that to create engaging content that can clarify goals, brand values or feelings that are associated with particular products.
Luxury Daily, September 11, 2015 – Ferragamo reflects on silver screen legacy with flagship reopening
Krug Champagne explores jazz in latest sensory tasting experience
LVMH-owned Champagne house Krug is taking consumers on a journey of taste and sound for its latest pairing event series.