Brands celebrate International Women’s Day with events and promotions
Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events.
Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events.
Luxury Daily’s live news from March 3 – Bang & Olufsen romances consumers for 90th anniversary; Karl Lagerfeld stages colorful pop-up at Galeries Lafayette; Hermès executive departs in wake of LVMH stake distribution; Aston Martin to expand into SUVs to appeal to consumer sentiment.
Today in luxury marketing – Milan’s ugly beauty; Hands-on with the new McLaren 675LT supercar; New Tag Heuer boss replaces top managers in turnaround drive; When fashion gossip becomes an accessory.
Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.
Telsa’s Elon Musk’s disruptive ideas have made him the most searched for CEO, according to research from Digital Luxury Group that ranks luxury leaders based on search engine popularity.
Italian leather goods label Furla is highlighting its foundation’s artistic endeavors with a retrospective spanning the 15 years of its art award.
Italian apparel and accessories brand Tod’s is co-producing a retrospective on British artist David Bailey in Milan to show its contemporary appeal.
Luxury Daily’s live news from Feb. 26 – Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week; Krug invites skiers to chill slopeside with pop-up eatery; Givenchy encourages consumer involvement via layered fragrances; Saks acts as cornerstone of Houston Galleria’s $250M transformation.