Today in luxury marketing – The $5,000-a-pound wood scent: Would you oud?; LVMH’s Nowness marks 5th year; China’s luxury big spenders: Young, trendy and not so rich; It makes more sense to lease a Rolls-Royce than to buy one.
Luxury brands are taking advantage of Hong Kong Art Week March 14-21 to promote their products in different ways and appeal to artistically minded consumers in the Chinese city.
British leather good maker Mulberry has named Thierry Andretta as its new chief executive officer after almost a full year without someone in the position.
Luxury Daily’s live news from March 11 – Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship; Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics; Sentient Jet supports filmmakers with philanthropy effort; Lancôme continues fashion crossovers with Versus Versace capsule.
LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.
National Apprenticeship Week in the United Kingdom gives many brands the chance to introduce or promote their apprenticeship programs and raise awareness about the benefits of apprenticeships for businesses, individuals and the economy.
Swiss watchmaker Omega is flying into the future through its partnership with Solar Impulse, an environmental project whose goal is to circumnavigate the globe using solar power alone.
Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?
Luxury Daily’s live news from March 6 – Saks welcomes consumers to Puerto Rico through social campaign; Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series; Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz; LVMH to host charity concert with Kanye West at Fondation Louis Vuitton.
