Luxury Daily, April 8, 2015 – Top 10 luxury branding efforts of Q1
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Moët & Chandon creates real-time “Moët Moments” via social sharing app
LVMH-owned Champagne maker Moët & Chandon is embracing mobile sharing through the use of social drinking application Skosh.
Luxury brands and the secondary market: Why marketing is everything
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
Guerlain taps blogging network to showcase product versatility
French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion.
Brand messaging must create channel synergy to effectively tap affluents: Martini
NEW YORK – An Ipsos MediaCT executive at the “Luxury in the Digital World” panel March 31 said that luxury consumption is on the rise with 57 percent of affluent consumers planning to buy more luxury items compared to 2014.
Watchmakers tout craftsmanship in face of changing industry at Baselworld 2015
Despite changes in the Swiss franc exchange rate and the introduction of a number of high-tech wearables, many of the presenting watchmakers at Switzerland’s Baselworld 2015 maintained traditional ethos.
Uncompromising values necessary to attract big fans: Caudalie exec
NEW YORK – French skincare maker Caudalie went from the vision of two cofounders to the number one anti-aging cosmetic brand in France in just 20 years due to an uncompromising attitude toward product development, according to an executive from the brand at the Columbia Business School Retail & Luxury Goods Conference March 27.
Cartier, Missoni Home, Ruinart and Balenciaga – Live news
Luxury Daily’s live news from March 27 – Cartier brings “world of luxury, elegance” to Miami Design District; Missoni Home sets up “home” with Bergdorf Goodman shop; Ruinart captures Champagne making process in sculpture collaboration; Balenciaga releases fragrance update quickly after initial launch.
Ruinart captures Champagne making process in sculpture collaboration
LVMH-owned Ruinart Champagne is exploring the notion of time through 12 glass sculptures representing the months of the year.
Eres creates capsule collection to entice summer consumers
French swimwear brand Eres is appealing to stylish consumers by introducing a new capsule collection in collaboration with brand ambassador Laure Heriard Dubreuil.