Luxury advertisers such as Dior and Chanel were among the brands spurring outfit inspiration as affluent readers of Tatler’s May issue prepare for the 2015 Royal Ascot horse race in June.
Luxury Daily’s live news from May 12 – Dior Addict to be represented by Jennifer Lawrence; Harrods challenges consumers with Legos; Christie’s sells Picasso painting for $179.4M; Rolls-Royce continues brand renaissance with Dawn model announcement.
LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.
Auction house Sotheby’s is showcasing its street cred with a selling exhibit in partnership with hip hop artist Drake.
Luxury Daily’s live news from May 7 – Louis Vuitton added as Live Snapchat story to showcase cruise collection; British Fashion Council moves location of London Fashion Weekend; Kering repeats design competition for Parsons’ students; Bentley continues teasing Bentayga SUV.
LVMH-owned apparel label Thomas Pink is offering a special program, “From Our Pocket to Yours,” to promote its pocket squares.
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi.
Italian automaker Lamborghini is honing in on its own heritage with a restoration center that will streamline consumers’ abilities to maintain their vehicles.
