Mercedes-Benz reunites racing legend with victory car in 360-degree film
Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.
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Mercedes-Benz connects TV characters with vans in British spots
German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel.
Chanel, Tiffany, Mercedes-Benz and Eleven James – Live news
Luxury Daily’s live news from April 23 – Chanel hosts interactive gifting experience to help consumers find their match; Tiffany plays wedding planner with The Cut sponsored content; Mercedes-Benz fined following Chinese anti-trust investigation; Eleven James makes luxury timepieces accessible with lower-priced membership.
Mercedes-Benz fined following Chinese anti-trust investigation
Mercedes-Benz has been fined $56.49 million by a Chinese pricing regulator for fixing prices at local dealerships.
Hermès, Burberry, Tesla and Mercedes-Benz – News briefs
Luxury marketing today – An elephant in a porcelain store: Hermès gives luxury a surreal spin; Burberry revenues gain 10pc in H2; Tesla awaits OK from governor to sell directly in Maryland; Mercedes-Benz brings sports-car performance to its 2016 GLE SUVs.
Mercedes-Benz focuses social platforms on golf
German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.
Mercedes-Benz changes names to avoid consumer confusion
German automaker Mercedes-Benz is continuing to evolve its brand image by introducing improved versions of its models with new names.
Automobiles, Dubai, wearables, Mercedes-Benz – News briefs
Today in luxury marketing – In Silicon Valley, auto racing becomes a favorite hobby for tech elites; Design district rises in Dubai; Fashion can win the wearables war; Mercedes-Benz will offer a pickup truck.
Hermès, CFDA, China and Mercedes – News briefs
Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.
Versace, Ralph Lauren, Mercedes and Lanvin – News briefs
Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?