Luxury brands and the secondary market: Why marketing is everything
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
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Top 10 luxury brand social marketers of Q1
In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.
Printemps celebrates spring renewal in 150th anniversary campaign
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
How Apple could redefine luxury – or not
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
Vogue Festival creates buzz with newsworthy designers
British Vogue is drumming up interest in its upcoming festival with the announcement of fashionable speakers who found themselves in the headlines many times this past year.
Luxury Daily, March 9, 2015 – Should designers have their own social media personas?
Canada’s luxury real estate surges in Toronto
Sotheby’s International Realty Canada is predicting the Greater Toronto Area will lead the country’s top real estate this spring with low lending rates and consumer demand outpacing real estate options.
London Fashion Week, Four Seasons, Bergdorf and Trump – Live news
Luxury Daily’s live news from Feb. 24 – London Fashion Week hosts charitable fair; Four Seasons entices cold weather guests with contest; Bergdorf Goodman reaches international consumers digitally; Trump family sues to remove name from Taj Mahal casino.
Neiman Marcus shines a light on spring style
Department store chain Neiman Marcus is letting the drama of the clothing featured in its spring 2015 Art of Fashion campaign speak for itself.
Canadian tourists add $27B annually to US economy
The majority of Canada’s population lives within 100 miles of the United States border and with lower sales tax and more retailers, Canadians are increasingly crossing the border for shopping excursions.