Tamara Mellon tightens control of ecommerce with revamped Web site
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
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Luxury Daily, December 17, 2013 – Tamara Mellon unveils first campaign video to expand reach
Tamara Mellon unveils first campaign video to expand reach
Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.
Tamara Mellon entrusts Net-A-Porter to manage brand’s ecommerce
Tamara Mellon, former chief creative officer and cofounder of Jimmy Choo, is expanding the digital footprint of her namesake apparel and accessory line by partnering exclusively with online retailer Net-A-Porter.
Jimmy Choo boosts fragrance visibility through Tamara Mellon blog launch
Footwear and handbag brand Jimmy Choo’s creative director and founder Tamara Mellon is drawing attention to the label’s first fragrance through the launch of her new blog, A Day, A Thrill.
Jimmy Choo: Mellon departure may force redefinition of footwear brand
Following the abrupt departure of Jimmy Choo cofounder and creative officer Tamara Mellon and CEO Joshua Shulman, the footwear giant’s success and brand reputation will rely solely on their successors.
Luxury fashion labels embrace Spring to reach mobile shoppers
Oscar de la Renta, Tamara Mellon and Carolina Herrera are prompting consumers to shop with them via their stores on a new mobile app Spring.
Luxury Daily, Sept. 10, 2021 – Broadway’s return marks turning point in New York’s retail revival
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Amazon partners with Affirm, provides new payment options
Ecommerce giant Amazon has partnered with pay-over-time provider Affirm to provide consumers new payment flexibility at checkout.
Why buy now, pay later is critical for luxury
As luxury brands ramp up their appeals to millennial and Generation Z consumers, installment payment providers such as Afterpay and Klarna have proved essential.