Luxury Daily, September 11, 2014 – Printemps teams with Burberry for branded holiday campaign
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Printemps teams with Burberry for branded holiday campaign
French department store chain Printemps will feature British fashion label Burberry in the holiday campaign at its flagship store on Boulevard Haussmann in Paris.
Kenzo enhances Printemps pop-up with interactive mobile app
Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.
Printemps takes store locator inside with geolocation mobile app
French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application.
Baccarat celebrates 250 years with in-store display at Printemps
French crystal maker Baccarat is feting its 250-year history at the Paris flagship of department store Printemps.
Luxury Daily, May 28, 2014 – Baccarat celebrates 250 years with in-store display at Printemps
Jimmy Choo shows range of line with Printemps jungle pop-up
Accessories label Jimmy Choo has opened a pop-up shop in French department store chain Printemps’ Paris flagship to showcase its handbag line.
Printemps partners with Prada to infuse holiday windows with “A Joyful Obsession”
French department store Printemps enlisted Italian fashion house Prada to give its Paris location’s holiday windows a high-fashion touch.
Vera Wang, Kering, Printemps and Audi – News briefs
Today in luxury marketing – Vera Wang gets rid of her try-on fees in China; Kering on the lookout for deals; Printemps sale to Qatari investors seen moving ahead; Audi unveils A3 sedan to woo customers in US market.
Tod’s, Prada, Audi and Printemps – News briefs
Today in luxury marketing – Tod’s taps Alessandra Facchinetti; Prada reports higher full-year revenue; Audi said to double SUV lineup to narrow BMW’s sale lead; Deutsche Bank unit in talks to sell Printemps stake.