Luxury brands need a search and social strategy for Pinterest
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
Search Results for: pinterest
Frette expands reach of catalog mailer with Pinterest contest
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.
Lanvin tells black dress story via Pinterest series
French fashion house Lanvin posted a series of black-and-white photography on photo-sharing platform Pinterest to celebrate the little black dress, a staple design for the brand.
Barneys hosts a Pinterest contest to reach aspirational fans
Department store chain Barneys New York is reaching out to its aspirational followers with a Pinterest contest that gives consumers a chance to win a $1,000 gift card.
Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called “12 Moments to Give” that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
Jimmy Choo merges Web site renovation with Pinterest trend
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.
Four Seasons continues to outpace competitors with early adoption of Pinterest places
Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions.
HomeAway gains traction for luxury rentals through Pinterest contest
Vacation rental Web site HomeAway unveiled its luxury rentals wing that features more than 800 options in 40 countries accompanied by a Pinterest contest.
Armani simplifies ecommerce with Web site redesign showing Pinterest influence
Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity.
Pinterest launches Fashion Week page as hub for curated fashion inspiration
Social platform Pinterest is launching a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers.