VERSAILLES, France – Luxury conglomerates are designed to boost their stable of brands by combining their strong points, but this has not played out in the digital space, according to the co-founder of L2 speaking at The New York Times International Luxury Conference on April 6.
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
A recent survey of 800 senior executives in the automotive sector listed digital connectivity and electric vehicle powertrains as the two most important trends, according to a new report by L2.
The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.
Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.
