Of the top 10 luxury brands analysed by Millward Brown and WPP for the “BrandZ Top 10 Luxury Brands” ranking, only Chanel and Louis Vuitton showed growth from the year-ago period.
Luxury Daily’s live news from May 20 – Carolina Herrera sponsors Frida Kahlo exhibit focusing on botanical works; Brioni honors anniversary with limited-edition pieces; Turnbull & Asser, London College of Fashion reimagine shirts; Net-A-Porter releases single on iTunes.
LVMH-owned Champagne maker Veuve Clicquot is helping consumers throw summer game nights with the expertise of Southern Living’s editor-at-large Kimberly Schlegel Whitman.
French leather goods house Moynat has launched an Instagram campaign to celebrate its new shops-in-shop debut at department store Le Bon Marché.
French beauty brand Guerlain is expanding its Terracotta blogger initiative with a consumer-facing tie-in.
Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.
Luxury Daily’s live news from May 13 – Loewe makes leather pottery in artistic project; Ralph Lauren assists in scent selection with Fragrance Bar; Tag Heuer caters to jetsetters with temporary Saint-Tropez boutique; Luxury Collection compiles concierge knowledge in latest book.
LVMH-owned Italian fragrance house Acqua di Parma is sharing the art and culture of its home country with the world in a new exhibition titled “I’ll Be There Forever/The Sense of Classic.”
