Luxury Daily, June 10, 2015 – Top 10 luxury brand digital campaigns of Q2
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Top 10 luxury brand digital campaigns of Q2
Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment.
Sephora boosts relevancy of Beauty Board recommendations with personalized search
LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
Luxury Daily, July 8, 2015 – Top 10 brand social videos of Q2
Louis Vuitton continues transparency efforts in latest heritage museum
French leather goods maker Louis Vuitton is giving enthusiasts a glimpse into the heart of its brand through a new atelier-based museum.
Top 10 luxury brand mobile marketers of Q2
Luxury marketers tapped mobile’s opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences.
Kenzo paints cinematic “teenage wasteland” for fall campaign
French fashion label Kenzo is looking back on 1990s teen culture for its fall/winter 2015 campaign that centers on a commissioned short film from director Gregg Araki.
Top 5 brand moments from last week
Creative talent shuffled around and content still reigned supreme.
Luxury Daily, July 2, 2015 – Instagram advertising shows strong potential for luxury brands: L2
Evolving retail expectations require enhanced experiences in-store: report
The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.