Research online, purchase offline trend is defining luxury sales: report
Forty-five percent of luxury purchases are influenced by what the consumer has discovered digitally, according to a report by WBR Digital.
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Fondation Louis Vuitton spurs ageless interactions via mobile apps
LVMH’s Fondation Louis Vuitton is increasing visitor interaction, regardless of the guest’s age, through two mobile applications.
Luxury Daily, July 15, 2015 – Should luxury fashion embrace 3D printing?
Veuve Clicquot highlights Champagne’s mixology potential in digital campaign
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
Top 10 luxury brand efforts of Q2
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
Bulgari to explore Roman aesthetic at Dubai hotel property
Italian jeweler Bulgari is turning its sights on Middle Eastern consumers with the opening of its fifth hotel in Dubai, United Arab Emirates.
Luxury Daily, July 13, 2015 – Top 10 luxury brand multichannel marketers of Q2
Top 5 brand moments from last week
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
Tag Heuer partners with bike race to communicate enduring spirit
Swiss watchmaker Tag Heuer is entering a multi-year agreement to serve as the official timekeeper of the Haute Route, the highest altitude amateur bicycle race.
Moët Hennessy Champagne properties added as UNESCO heritage sites
A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List.