NEW YORK – Even in the midst of economic turbulence, Chinese shopping tourism is not going anywhere, according to an executive from China Luxury Advisors at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Nothing tells a story like a good movie, and brands often take advantage of that to create engaging content that can clarify goals, brand values or feelings that are associated with particular products.
LVMH-owned Champagne house Krug is taking consumers on a journey of taste and sound for its latest pairing event series.
Luxury Daily’s live news from Sept. 4 – Graff explores earthly elements in latest ad campaign; Zegna plays with “made in” ideology for Japan-only capsule; Veuve Clicquot heads to Montauk, NY to celebrate Labor Day Weekend; Waterford revamps barware offerings for today’s edgier consumer.
LVMH-owned Champagne brand Veuve Clicquot is furthering the idea that its spirit is not only for traditional celebrations, but for anytime there’s a reason to party.
While the lower price of luxury goods is certainly a driver for Chinese consumption abroad, brands must understand and anticipate the motivations that lie underneath the surface of purchasing.
On Aug. 31 Swiss watchmaker Tag Heuer set the slopes of the Alps alive with the sounds of Chinese pop star G.E.M.
