Luxury Daily, December 3, 2011 – Swarovski accelerates brand awareness through multichannel augmented reality installation
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Chanel, Dior star in W magazine holiday 2011 gift guide
Condé Nast’s W magazine’s annual gift guide supplement is up 57 percent in advertising pages from last December and highlights a number of luxury gift options from the likes of Chanel, Christian Dior, Patek Phillipe and Bottega Veneta throughout the editorial content.
Bergdorf Goodman pulls out the stops for resort magalog
New York-based department store Bergdorf Goodman’s latest print magazine contains a large amount of fashion pictorials, editorials and interviews with luxury designers, paving the way for brands in the publishing industry and increasing consumer engagement with Bergdorf.
Mulberry builds loyalists with wish list giveaway
British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.
Fashion intersects at sidewalk and catwalk: Style.com editor
NEW YORK – The emergence and popularity of street style is just as influential to consumers as designers’ looks on the runways, according to the Style.com editor in chief at the WWD Apparel and Retail CEO Summit 2011.
Luxury Daily, November 9, 2011 – PPR’s play for Brioni signals new interest in menswear: Pinault
Luxury Daily, November 8, 2011 – Harrods bolsters in-store vibe with multimillion-dollar renovation
What value do fragrance lines add to a luxury brand?
French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label.
Saks Fifth Avenue steps into Tumblr with shoe-centric blog
Department store chain Saks Fifth Avenue is going a step further to promote its footwear department with a Tumblr account dedicated to its flagship shoe salon’s 10022 ZIP code.
What luxury-focused magazines can gain from tablet versions
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.