Luxury Daily, March 22, 2016 – Chanel ranks at top of beauty industry’s brand intimacy chart: report
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Social media contests should focus on experiences not giveaways
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
How to allocate social media budgets as options grow
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
Will Snapchat’s high engagement rates pull ad spend away from Facebook?
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
Retail store system is broken: Luxury Institute
Bricks-and-mortar retail is still generally operating in an out-of-date fashion, creating obstacles for sales staff, according to the Luxury Institute.
Luxury online retail market to reach $41.8B by 2019: report
Multi-brand retailers lead the luxury ecommerce market, representing four of the top five vendors in the space, according to a new report by Technavio.
Gilliam Group starts internationally attuned online magazine
Atlanta-based real estate brokerage Gilliam Group is giving consumers the world with a new digital publication.
Twitter to invest heavily in Periscope to capitalize on social video trend
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Do consumers always know what they want to buy?
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
Nordstrom speaks to younger audience with latest national campaign
U.S. department store chain Nordstrom is helping its consumer “See Anew” in its latest brand campaign.