De Beers extends role beyond proposals to assist with wedding planning
British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
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Luxury branding for today’s woman: What has to change
It is time to redefine luxury around more substantial core values or face the consequences.
Mugler taps into consumer vices for Angel Muse fragrance effort
French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.
Luxury Daily, March 22, 2016 – Chanel ranks at top of beauty industry’s brand intimacy chart: report
Social media contests should focus on experiences not giveaways
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
How to allocate social media budgets as options grow
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
Will Snapchat’s high engagement rates pull ad spend away from Facebook?
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
Retail store system is broken: Luxury Institute
Bricks-and-mortar retail is still generally operating in an out-of-date fashion, creating obstacles for sales staff, according to the Luxury Institute.
Luxury online retail market to reach $41.8B by 2019: report
Multi-brand retailers lead the luxury ecommerce market, representing four of the top five vendors in the space, according to a new report by Technavio.
Gilliam Group starts internationally attuned online magazine
Atlanta-based real estate brokerage Gilliam Group is giving consumers the world with a new digital publication.