Top 5 brand moments from last week
Heritage brands revamped classic items for a new generation, turning to digital platforms to make a reintroduction.
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Luxury Daily, September 25, 2015 – Dior redefines fragrance application for consumer exploration boost
Veuve Clicquot captures employee savoir-faire in episodic film
LVMH-owned Champagne brand Veuve Clicquot is profiling a number of its employees in a video series that celebrates the talents behind a flute of bubbly.
Ferragamo, Vertu, Hong Kong and superyachts – News briefs
Today in luxury marketing – Michele Norsa grows Ferragamo via consistency and detail; Vertu credits Apple for luxury technology going mainstream; Hong Kong greets China’s luxury brands; What the billionaires want on their superyachts.
Donna Karan pens retrospective tome
After exiting her namesake label in July, designer Donna Karan’s memoir spanning her career in fashion will hit bookshelves Oct. 13.
Dior puckers up for lipstick-focused content on The Cut
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Smythson touts values, quality via ambassadors’ creative processes
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
Armani motivates consumers to embrace experiences with inspirational content
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
Luxury Daily, September 22, 2015 – Armani motivates consumers to embrace experiences with inspirational content
Nicholas Kirkwood looks to 1980s pop culture for 10-year anniversary
LVMH-owned footwear and accessories label Nicholas Kirkwood is feting its 10-year anniversary with a video game-themed capsule collection, microsite and social campaign.