Luxury Daily’s live news from Oct. 15 – Bentley ups African presence with Moroccan showroom; Veuve Cliquot lengthens its Polo Classic via branded prints; Givenchy spurs inspirational memes for latest fragrance effort; Four Seasons takes weekly “byte” of Silicon Valley networking potential.
LVMH-owned Champagne brand Veuve Clicquot is elongating its Polo Classic through a collaboration with photography and interiors brand Gray Malin.
NEW YORK – For cross-channel efforts to succeed, panelists at Luxury Interactive 2015 Oct. 14 agreed that marketers must concentrate less on silos and more on internal collaborations.
Italian fashion house Emilio Pucci is reinventing wheels with the launch of a new limited-edition skateboard line featuring the vibrant prints that are the brand’s hallmark.
Swiss watchmaker Tag Heuer has named professional NFL footballer Tom Brady its newest brand ambassador.
British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
