LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.
Beauty marketer Estée Lauder Cos. is strengthening its presence in South Korea by purchasing an interest in Have & Be Co. Ltd.
Italian automaker Ferrari is giving consumers a fresh perspective on its vehicles with a new social video that can be observed from multiple points of view.
High sales in Western Europe and Japan led to decent third quarter results for Kering, suggesting strong business from Chinese tourists.
Luxury Daily’s live news from Oct. 23 – Loro Piana breeds transparency with cashmere production method; Chanel, Tribeca Enterprises lend support to female filmmakers; Hermès shows off curiosities, artisanship in dual exhibits; Dior journeys to ancestral home using 360-degree video.
Italian cashmere brand Loro Piana has devised a material sourcing method that ensures sustainable development without compromising its quality.
NEW YORK – According to speakers from The Future Laboratory at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21, millennials’ coming-of-age and entrance into the luxury market have caused new trends in retail to emerge to meet consumer demands.
Today in luxury marketing – Apple Watch is killing Swiss watches faster than expected; Bloomingdale’s says “aloha” to Hawaii; Why isn’t there an Italian LVMH?; Porsche manipulation trial kicks off amid VW emissions mess.
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
