Veuve Cliquot leverages sponsored content to spur polo viewing parties
Champagne-maker Veuve Clicquot is extending the audience of its Polo Classic across the United States through a partnership with New York Magazine’s The Cut.
Champagne-maker Veuve Clicquot is extending the audience of its Polo Classic across the United States through a partnership with New York Magazine’s The Cut.
Luxury Daily’s live news from May 31 – Saks expands to western Canada with slated Calgary store opening; Loro Piana acquires new CEO 3 years into LVMH union; Dior taps Bella Hadid’s social celebrity for beauty marketing; Angelo Ruggeri parts from Sergio Rossi.
Image recognition application ASAP54 is helping consumers wade through the immense options of colored cosmetics.
Today in luxury marketing – Bulgari aims to have up to 6 stores in Russia over 10 years; HSBC luxury analyst: China coming back, but Chinese are not; Fashion photographers return to film; BMW to appoint new finance and purchasing chiefs, report says.
Parisian fashion label Kenzo is the latest brand to join forces with Swedish retailer H&M on a limited-edition capsule collection.
LVMH-owned Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
Luxury Daily’s live news from May 23 – Versace hires former Alexander McQueen CEO; Neiman Marcus installs charging stations across store network; Chanel courts youth segment with Lily-Rose Depp announcement; Chaumet explores tiaras’ lasting impact for Assouline slipcase set.