France’s Christian Dior is setting out on a “quest for essences” in a Web documentary series exploring the relationship between the land, people and raw materials that contribute to its fragrances.
Today in luxury marketing – Bergdorf Goodman to expand women’s store; Embracing French art and fashion as a counterattack; Porsche is blaming Paul Walker for his fatal car accident; Loro Piana COO Leoncini leaving after 17 years.
Despite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales transactions still occur in-store, according to a new report by Boston Retail Partners.
Today in luxury marketing – The race to control the luxury leather business; Shanghai shoppers: More cracks in the recovery; Tesla in talks with Germany over possible battery factory; Rothschilds tap Chinese thirst with first vintage Champagne.
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
In response to the terrorist attacks in Paris on the night of Nov. 13, luxury brands took to social media to show unity in the face of tragedy.
Fondation Louis Vuitton is maintaining a level of mystery with an anonymous art auction benefitting French charity Secours Populaire.
LVMH-owned Champagne maker Moët & Chandon has uncorked a new platform with a millennial focus to reinforce that any occasion can call for bubbly.
