Chandon catches up with friends in #BestieWishes bottle campaign
LVMH-owned sparkling wine maker Chandon is encouraging consumers to take time from their busy schedules to get together with friends during the holidays.
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Alexander Wang rounds out offerings to include Italian-made jewelry
Alexander Wang has created his first jewelry collection for his namesake label, citing his time at Balenciaga as an exposure point for those designs to flourish.
Moët toasts 2016 via consumer-generated wishes
Moët & Chandon is putting itself at the center of New York’s Times Square New Year’s bash with a social media contest focused on consumers’ number one person.
Loro Piana, Saint Laurent, Bulgari and Audi – News briefs
Today in luxury marketing – Loro Piana preserves its heritage and looks forward to the future; Saint Laurent opens in Tokyo; Bulgari and the era of the global jeweler; Audi’s Stadler says automaker will stay focused on 2020 goals despite diesel scandal.
Top 5 brand moments from last week
Luxury marketing relies heavily on perception, which in turn has resulted in brands becoming increasingly aware in one way or another.
David Yurman, Neiman Marcus, Grace Coddington and Moschino – Live news
Luxury Daily’s live news from Dec. 4 – David Yurman expands retail presence to Hawaii; Neiman Marcus enlivens Christmas Book’s Fantasy Gifts pages for mall viewing; Grace Coddington book reprinted after initial run’s success; Moschino captures video game nostalgia in Super Mario Bros. capsule.
Veuve Clicquot upcycles raw materials to create eco-packaging
LVMH-owned Champagne house Veuve Clicquot’s eco-friendly mission is evolving to include packaging that repurposes leftover grape skins.
Luxury Daily, December 3, 2015 – What key lessons can be gleaned from Tamara Mellon’s bankruptcy?
Thomas Pink rings in 2016 with Pantone Color of the Year
British apparel label Thomas Pink has teamed up with Pantone to ensure consumers are on-trend for the coming year.
Luxury Daily, December 3, 2015 – 65pc of affluents demand highly customized shopping experience: report