Mobile video is becoming one of the most popular mediums in which to display fashion products and is rapidly changing the face of the industry in terms of how consumers are accessing products and interacting with brands.
Luxury brands often find it useful to include videos, mobile commerce or gaming options in tablet advertisements, but this did not seem to be the case in the iPad application for Condé Nast’s Vanity Fair February issue.
Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.
Modern Luxury-owned Manhattan magazine saw a 26 percent increase in advertising pages in 2011 and attributes a majority of this growth to its mobile editions.
British department store Harrods is looking to celebrate its winter sale today with a special performance by music group Florence + the Machine.
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.
The four-day live auction of late actress Elizabeth Taylor’s personal luxury items broke a slew of records in auctionhouse Christie’s history and brought in a total of $156.8 million.
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.
With more than 45 percent of searches for the footwear giant, Christian Louboutin is the most sought-after shoe heritage brand online, according to findings from a study by Digital Luxury Group.
