Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.
French jeweler Cartier is speaking to men who carve out their own paths in life for the launch of its Drive de Cartier timepiece.
British luxury home and lifestyle brand Wedgwood is proving its relevancy after 250 years with a contemporary content strategy aimed at a new generation of affluent consumers.
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi.
Mandarin Oriental, New York is spotlighting the panoramic views of Manhattan accessible from its hotel through a social media campaign.
Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.
British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
It is time to redefine luxury around more substantial core values or face the consequences.
French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.
