Today in luxury marketing – Michael Kors’ Q1 profits fall, but results beat Wall Street estimates; Mercedes-Benz China sales defy slowing market with 42pc July jump; Have creative directors become bigger than the brands they work for?; Why fashion retailers are staging food experiences.
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
German automaker Mercedes-Benz is bringing consumers to the desert with an immersive driving experience to promote a classic model.
German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.
Today in luxury marketing – Condé Nast: More magazine closures ahead?; Crisis-ridden Greece still big draw for luxury tourists; Is Victoria Beckham in play?; In China, Mercedes surges ahead as the luxury brand in demand.
German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.
German automaker Mercedes-Benz is taking another step toward autonomous driving with the launch of connected features for its latest E-Class model.
German automaker Mercedes-Benz is making the latest GLC model the star of its spring/summer 2016 fashion collection.
German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model.
Today in luxury marketing – Dior unveils new “house” in Seoul; New York vs. London: Which is the world’s fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market.
