Luxury Daily’s live news from Nov. 1 – Burberry weaves cinematic heritage tale to kick off holiday season; La Prairie to open branded spa in Waldorf Astoria Beverly Hills; Nordstrom gets in festive spirit with customer appreciation campaign; Simon preps for holiday rush with interactive directories.
British fashion house Burberry is getting consumers in the holiday spirit by telling a dramatized story of its founder and the key moments in time that shaped its brand.
British fashion label Burberry is reaffirming its affinity for music by retailing a limited-edition box set of Elton John records.
After a day of rumors suggesting a merger between British heritage brand Burberry and U.S. fashion label Coach, sources have come out denying an acquisition.
Luxury Daily’s live news from Oct. 18 – Burberry retail revenue up 2pc in H1; Marriott, Starwood extend rewards flexibility to loyalty credit cards; Ralph Lauren highlights trend transcendent fashions in portraiture; Coldwell Banker ramps up luxury Previews program with global focus.
The devaluation of the pound boosted Burberry’s United Kingdom sales in the first half of the fiscal year by 30 percent.
Today in luxury marketing – LVMH says no way will it do business with Amazon; Christopher Bailey readies Burberry for a see-now, buy-now future; Ultra-affluent working women driving India’s $9B luxury market; Luxury car sales rise in Japan.
Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.
Department store chain Barneys New York is among the first retailers to immediately offer British fashion house Burberry’s first direct-to-consumer collection.
British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.
