Today in luxury marketing – LVMH, Richemont top list of biggest fashion firms by market cap; Luxury brand strategies: How to attract affluent customers through PR; Champagne sales set for record year; The state of luxury realty a “mixed bag”: CEO.
As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year.
Today in luxury marketing – Hyper-localization to drive global commerce; Luxury groups could shrink their way to riches; Luxury home prices finally getting too high?; Thieves return stolen police supplies, but not luxury goods.
Fondation Cartier pour l’art contemporain is furthering the conversation around the COP21 UN Conference on Climate Change with an exhibit at the Palais de Tokyo.
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
Luxury Daily’s live news from Dec. 23 – Berluti, Krug partner, appealing to men with “gourmet” taste; Maserati offers masters’ tips at updated driving course; Is “recreational” oxygen the next luxury commodity?; Crystal Cruises gives “all inclusive” strategy a luxury makeover.
Today in luxury marketing – Fashion execs react to tough French law on thin models; How Star Wars changed the way we dress; Givenchy’s Riccardo Tisci on the red carpet, Instagram and the American dream; Luxury condo in New York resells at loss of more than $1M.
LVMH brands Berluti and Krug Champagne are joining forces to offer consumers “an alliance of elegance.”
Brands are finding ways to engage with today’s connected consumers by bridging physical and digital channels.
