Luxury Daily, March 30, 2012 – Is Gucci wasting its time in the battle against Guess?
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Is Gucci wasting its time in the battle against Guess?
Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
Bentley, Luxury Collection build loyalty through auction
Starwood Hotels & Resorts’ Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain’s way to retain guests.
Tablet magazine readers younger, richer than ever: Condé Nast
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
Bergdorf Goodman uses specialized catalog to advertise spring shoe lines
New York-based department store Bergdorf Goodman is showcasing its high-end spring shoe styles through an independent catalog.
Burberry grabs eyes in multi-faceted Vogue display
British retailer Burberry launched an all-encompassing digital display on Vogue.com that includes video, a slideshow and a click-to-buy component.
Modern Luxury Media to launch first niche luxury publication for South Florida brides
Modern Luxury Media is adding to its bridal arsenal with the debut of its Modern Luxury Brides South Florida & The Caribbean publication, set to launch June 8.
Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
American Express: Affluent consumer Valentine’s Day spend to reach $281M
Affluent consumers are expected to spend a total of $281 million this St. Valentine’s Day, which is more than the predicted general consumer spend of $196 million, according to findings from a study by American Express.
Do black-and-white print ads take away from luxury luster?
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.