Luxury Daily, July 21, 2016 – Trump brand premium has vanished since announcing presidential candidacy
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Social beats television in impact on purchasing decisions: report
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
Luxury Daily, July 20, 2016 – China’s luxury goods increase in price as affluent classes swell
Top 5 brand moments from last week
Today, despite the hefty price tags for goods and services often associated with the industry, luxury brands strive to be inclusive for all consumers, whether the medium be print, digital or through restoration works.
Fragmented luxury jewelry market calls for elevated digital service
The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.
Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
Luxury Daily, July 1, 2016 – Brands must reassess in-store experience to profit from increased consumer spending: GfK
Native social ads grab bigger slice of location-targeted ad spend: report
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.
Luxury Daily, June 2, 2016 – Smart cities make strides, London displaces New York as most potent city: report