Luxury Daily, August 11, 2016 – Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Snapchat, retooled marketing mix will win millennials over from independent labels
Millennials and women prefer independent labels to designer and luxury brands, according to a study by creative management platform Flite.
Retailers must prioritize SEO, emails and guided selling to drive growth
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
Luxury Daily, July 21, 2016 – Trump brand premium has vanished since announcing presidential candidacy
Social beats television in impact on purchasing decisions: report
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
Luxury Daily, July 20, 2016 – China’s luxury goods increase in price as affluent classes swell
Top 5 brand moments from last week
Today, despite the hefty price tags for goods and services often associated with the industry, luxury brands strive to be inclusive for all consumers, whether the medium be print, digital or through restoration works.
Fragmented luxury jewelry market calls for elevated digital service
The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.
Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
Luxury Daily, July 1, 2016 – Brands must reassess in-store experience to profit from increased consumer spending: GfK