Gamification marketing to overtake traditional media spend: Fashionbi
With the growth of entertainment on mobile and digital, brands are discovering that by creating marketing efforts with a game-like experience, they make a larger impact.
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Chanel calls on French essence for latest Gabrielle handbag campaign
France’s Chanel is issuing a third installment of its promotion for the Gabrielle handbag style with a video that evokes the ethos of a French lifestyle.
Chanel paints a picture of the Gabrielle bag through video
French fashion house Chanel is reimagining typical branded videos to promote new products with a film illustration featuring a well-known face.
LVMH Prize finalists illustrates fashion beyond borders, says Delphine Arnault
French luxury goods conglomerate LVMH has named the eight finalists in the running to win its coveted LVMH Prize for Young Fashion Designers
Choupette, Dior Homme, Martin Margiela and Moschino – Live news
Today in luxury marketing – Choupette reportedly “devastated” by Instagram hack; Dior Homme, Sennheiser sound off at Art Basel Hong Kong; Hermès’ Martin Margiela-period explored in written, visual form; Jeremy Scott reimagines iconic lip-shaped sofa for Moschino.
Sotheby’s develops strategy to better market high-end properties
Sotheby’s International Realty has devised a plan to raise the bar for the high-end condominium development industry, which has seen better days due to market slowdowns and an oversaturation of glitzy property options.
Chanel puts its lens on Lottie Moss for spring/summer 2017
French fashion house Chanel is continuing its entry-level marketing skewed toward the youth market with an eyewear campaign fronted by model Lottie Moss.
Harper’s Bazaar struggles with gifter’s remorse in tale of unrequited love
Hearst-owned Harper’s Bazaar is telling its digital audience of a love triangle where Chanel’s latest handbag style finds itself in the middle of a modern romance.
Tom Ford steps behind lens to capture pared-down campaign
U.S. fashion label Tom Ford is tapping the photographic skills of its eponymous founder for its spring/summer 2017 advertising effort.
Chanel gives aspirational taste of beauty products in lip gloss-themed stickers
French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market.