Top 10 luxury branding efforts of Q1
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
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Montblanc, Hublot flaunt New York boutique service for Madison Avenue Watch Week
Luxury watch marketers are coming together to target affluent New Yorkers for Madison Avenue Watch Week 2013 presented by The Wall Street Journal.
Luxury Daily, March 29, 2013 – Bentley bolsters US Flying Spur launch via three-city tour
Are luxury watchmakers missing out on mobile sales?
Hublot, Bell & Ross, Franck Muller and other watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often products cannot be purchased online.
Luxury Daily, March 27, 2013 – Gucci embraces star power to drive charity concert
Ralph Lauren sweeps coveted front-of-book media buys across leading luxury titles
Ralph Lauren is dominating the very first pages of this spring’s fashion magazines and experts agree that this advertising buy can connote a dominant status.
Armani, Gucci gain double exposure in W
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Luxury Daily, March 22, 2013 – Ferragamo solidifies brand legacy through protective, philanthropic foundation
Bell & Ross enhances static ad through QR code content
Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site.
Luxury Daily, March 21, 2013 – 56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank