LVMH-owned Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Luxury marketers embraced virtual reality’s potential for immersive storytelling.
NEW YORK – Understanding the relationship between heritage and innovation is the key to appealing to today’s new consumer, according to panelists at the FACC Luxury Symposium on March 31.
LVMH-owned Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.
The slowing of China’s economy has afforded neighboring countries such as South Korea an opportunity to become a tourist destination, which in effect has brought increased exposure to the country’s products.
Luxury Daily’s live news from March 29 – Luxury brands look to retain organic Instagram reach with notification push; Chopard creates diamond-inspired art in Dubai; Four Seasons to open first hotel in up-and-coming Croatia; Hennessy bottles savoir-faire to commemorate brand changeover.
LVMH-owned cognac maker Hennessy is creating a drinkable representation of its transition from one master blender to the next.
Cognac maker Rémy Martin is letting consumers explore its heritage through an interactive experience that mixes education and entertainment.
Luxury Daily’s live news from March 28 – Nordstrom to throw party for Snapchat-savvy undergrads; Consortium continues efforts to steer Starwood away from Marriott; Alber Elbaz, Axel Dumas recognized by French Legion of Honor; Tag Heuer incites watch madness for Autavia Cup.
