Luxury Daily, April 13, 2016 – Top 10 luxury brand digital efforts of Q1
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Top 10 luxury brand digital efforts of Q1
Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
Luxury Daily, April 12, 2016 – Top 10 luxury brand social marketers of Q1
Top 10 brand social videos of Q1
Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.
Luxury Daily, April 8, 2016 – Social media transparency helps grow consumer pond: Facebook exec
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.
Chanel, Gucci, Audi and Harvey Nichols – Live news
Luxury Daily’s live news from April 7 – Chanel, LVMH most desirable fashion companies for millennials; Gucci ad banned by ASA for unhealthily thin model; Audi appeals to travelers with Vancouver airport placement; Harvey Nichols opens multilevel menswear destination.
Apple, Amazon are luxury disruptors: L2
VERSAILLES, France – Luxury conglomerates are designed to boost their stable of brands by combining their strong points, but this has not played out in the digital space, according to the co-founder of L2 speaking at The New York Times International Luxury Conference on April 6.
Tag Heuer makes music with millennials through Coachella sponsorship
Swiss watchmaker Tag Heuer is reaching out to a younger generation through a new partnership with the Coachella Valley Music & Arts Festival.
Luxury Daily, April 4, 2016 – Niche brands and “economies of small” will rule tomorrow’s luxury industry