Moynat reimagines lost Russian leather for contemporary collection
French accessories house Moynat is reviving a material largely forgotten by the fashion industry for the last century.
French accessories house Moynat is reviving a material largely forgotten by the fashion industry for the last century.
LVMH-owned travel retailer DFS Group’s outpost in San Francisco International Airport is looking to simplify transactions with the addition of Alipay.
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LVMH-owned apparel label Thomas Pink is establishing a branded community around rugby, engaging with consumers over a shared love of the sport.
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LVMH-owned beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.
Cognac maker Rémy Martin is immersing the public in its story through an experiential pop-up.
Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Today in luxury marketing – Dior sales rebound, rise 7pc in Q1; In stagnant luxury market, luggage brands roll on; Insiders dish on the art market; Europe car sales keep growing as volume, luxury brands gain: ACEA.