Luxury Daily, June 7, 2016 – Lower spending does not stop brands from highlighting Father’s Day
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Sephora uncaps new mobile revenue stream via shoppable Snapchats
LVMH’s Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
Kering, Lancôme, Versace and Vertu – Live news
Luxury Daily’s live news from June 6 – Kering combats domestic violence with employee training program; Lancôme distances itself from controversial pop star following backlash; Versace transitions runway to reality in Bruce Weber-lensed campaign; Vertu appeals to Middle Eastern clientele with bespoke Ramadan collection.
Acqua di Parma pays tribute to hometown culture in centennial efforts
LVMH-owned perfumer Acqua di Parma is paying homage to its birthplace with a special publication.
Ferragamo puts best foot forward for launch of online CSR hub
Italian fashion house Salvatore Ferragamo is upholding its commitment to social obligations with the launch of a new Web site devoted to corporate social responsibility.
Veuve Cliquot leverages sponsored content to spur polo viewing parties
Champagne-maker Veuve Clicquot is extending the audience of its Polo Classic across the United States through a partnership with New York Magazine’s The Cut.
Luxury Daily, June 1, 2016 – Burberry debuts first ads for revamped retail strategy
Saks, Loro Piana, Dior and Sergio Rossi – Live news
Luxury Daily’s live news from May 31 – Saks expands to western Canada with slated Calgary store opening; Loro Piana acquires new CEO 3 years into LVMH union; Dior taps Bella Hadid’s social celebrity for beauty marketing; Angelo Ruggeri parts from Sergio Rossi.
ASAP54 simplifies product discovery via color-based search
Image recognition application ASAP54 is helping consumers wade through the immense options of colored cosmetics.
Bulgari, China, fashion photography and BMW – News briefs
Today in luxury marketing – Bulgari aims to have up to 6 stores in Russia over 10 years; HSBC luxury analyst: China coming back, but Chinese are not; Fashion photographers return to film; BMW to appoint new finance and purchasing chiefs, report says.