Top 10 luxury branding efforts of Q2
Affluent consumers have begun to place increasing importance on social, environmental and equality causes, which in turn has presented luxury brands with an opportunity to position their efforts accordingly.
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Sephora accelerates AR, AI sales tactics with new products, features
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
Dior rumors escalate as Maria Grazia Chiuri exits Valentino
After 17 years at Italian fashion label Valentino, co-creative director Maria Grazia Chiuri is leaving the brand.
Tag Heuer defies gravity through aviation partnership
Swiss watchmaker Tag Heuer is helping civilians get a feel for zero gravity through a partnership with S3 Swiss Space Systems aerospace program.
Luxury Daily, July 5, 2016 – Louis Vuitton boasts most consumer affection among luxury brands
Luxury Daily, July 1, 2016 – Brands must reassess in-store experience to profit from increased consumer spending: GfK
Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign
LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.
L’Oréal acquires niche perfumery Atelier Cologne
Beauty group L’Oréal is adding to its luxury perfume portfolio with the purchase of Atelier Cologne.
YSL Beauty dares consumers to fall head over heels in love
YSL Beauty is bottling up the feeling of a contemporary, euphoric love affair free from convention with an alluring campaign for its latest women’s scent.
Luxury Daily, June 27, 2016 – Brexit implores foreign investors but provokes domestic caution: Knight Frank