Luxury email unique opens, click-throughs down in Q2
Despite sending more emails this past quarter than for the same period in 2015, open rates and transactions barely moved.
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Ferragamo reworks classic styles for kids in miniature capsule
Italian fashion label Salvatore Ferragamo is appealing to pint-sized style seekers and their parents with a capsule collection of shrunken-down icons.
Luxury Daily, August 22, 2016 – Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration
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5 emerging trends in fragrance marketing strategy
When almost half (49 percent) of all yearly perfume sales are over the festive period, having the right launch strategy in place is vital to success.
Luxury Daily, August 16, 2016 – Chinese affluent rank healthcare ahead of finances among top concerns: report
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Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
Top 5 brand moments from last week
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.
Luxury Daily, August 11, 2016 – Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Snapchat, retooled marketing mix will win millennials over from independent labels
Millennials and women prefer independent labels to designer and luxury brands, according to a study by creative management platform Flite.
Retailers must prioritize SEO, emails and guided selling to drive growth
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.