Lancôme transitions app capabilities to mobile Web with revamped site
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
Search Results for: hugo boss
55pc of affluents deem luxury prices unjustified by product value
Quality tops attributes such as craftsmanship and service as the number one defining attribute affluent consumers use to discern a good’s luxury status, according to new research by the Luxury Institute.
Luxury Daily, Nov. 10, 2016 – What a Trump presidency means for marketers
Your Message Subject or Title
Luxury Daily, November 3, 2016 – Brands are the ultimate navigation device in a fragmented world
World’s leading luxury business publication November 3, 2016 Read more on luxurydaily.com | Subscribe Marketing Brands are the ultimate navigation device in a fragmented world NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking […]
Safilo’s competitive edge bolstered by 3D-printed prototypes
Italy’s Safilo is embracing 3D printing technologies to produce the prototypes of its eyewear frames in record time.
Affluent consumers to decrease luxury market spend, says Luxury Institute
The drastic shift in consumer behavior from the rapid evolution of technology has resulted in a 20 percent drop in customer spend with luxury brands, according to the Luxury Institute.
Luxury Daily, October 27, 2016 – How new luxury is undermining the old guard
Your Message Subject or Title
Luxury Daily, October 26, 2016 – Can luxury brands avoid deep discounts this holiday season?
Your Message Subject or Title
Luxury needs to overcome pervasive myths
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
Top 10 luxury brand digital efforts of Q3
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.