Top 5 brand moments from last week
Luxury marketing is off to a strong start for 2016.
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Luxury Daily, January 7, 2016 – Luxury brands make cautious entrance into Chinese ecommerce: report
Fashion industry happenings have direct impact on luxury consignment market
Consignment marketplace The RealReal saw a 60 percent growth in revenue for Gucci products after Alessandro Michele joined the Italian brand as creative director.
Ferragamo best positioned to leverage women’s footwear market growth
Forty-five percent of women buy at least five pairs of shoes per year, a trend that suggests massive impending growth in the market, according to a new report by Fashionbi.
Online interaction rarely overlaps with offline conversation: report
Italian fashion labels Dolce & Gabbana and Versace are the only brands to rank in the top 10 among luxury retailers across social media platforms and offline, according to a report by Engagement Labs.
5 ways luxury fashion brands should market to millennial women
Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object.
App-hopping gives way to integrated mobile experiences in 2016: Forrester
The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.
Michael Kors, Ralph Lauren lead in online market share: PM Digital
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
Holt Renfrew stacks ecommerce on growing store network
Canadian retailer Holt Renfrew is at long last entering the ecommerce space.
Luxury Daily, November 3, 2015 – Millennials lowest spenders, but most common luxury shoppers: report