What brands need to know before livestreaming in China

Published: May 1, 2020

Louis Vuitton and Burberry are among the luxury players that bravely jumped on the product-oriented livestream trend. Meanwhile, brands such as Ports and Emporio Armani tapped into ecommerce livestreams through a Chinese brand management consultancy.

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What will the luxury experience look like after the pandemic?

Published: April 27, 2020

When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat.

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India’s luxury market in the shadow of COVID-19

Published: April 10, 2020

India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services?

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In luxury, leadership is crucial in a crisis

Published: March 31, 2020

In 2008, the luxury sector was one of the few not tanking. Instead, luxury sales had flattened, and they returned to growth by the end of 2009, outperforming all other sectors. I expect the same to happen after this crisis, even if many industry commentators disagree.

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