Sephora, Macy’s embrace Instagram Stories for easier accessibility than on Snapchat
LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
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Dolce & Gabbana, luxury temperature, real estate and automakers – News briefs
Today in luxury marketing – Dolce & Gabbana plans job cuts, sources say; Bottoms up on Hermès, LVMH and Kering performance; New York luxury-condo glut ends developer rush for land deals; Luxury car makers experiment with innovative retail strategies.
Luxury Daily, August 4, 2016 – Facebook preferred over YouTube for digital video campaigns: report
DFS Group tells personal stories to spur loyalty program enrollment
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
Armani secures brand’s future autonomy, independence with foundation set-up
Italian fashion house Giorgio Armani is beginning to think of a future without its namesake founder.
Has Berluti found its new creative director?
French footwear and apparel label Berluti, which has been without a creative director since February, is reportedly considering designer Haider Ackermann to fill the role.
Luxury Daily, July 28, 2016 – Amazon maintains market, but counterfeiting, discounting prevent luxury entry
Luxury Daily, July 27, 2016 – Shopper marketing influences long-term behavior in digital age: report
Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
Rallying cry for transparency should mean more revenue for mobile publishers
Both advertisers and publishers are demanding more transparency in everything they do.