Tag Heuer vies for attention of millions as China launches Mars mission
Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.
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Sephora among brands offering best digital gift card experiences, says RSR
LVMH-owned beauty retailer Sephora’s exemplary mobile gifting experience is a result of the brand’s mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.
Moët & Chandon explores US cities for limited-edition bottle program
LVMH-owned Champagne house Moët & Chandon is encouraging hometown pride with the release of limited-edition bottles celebrating cities in the United States.
Thomas Pink dresses men for life’s journeys in fall/winter 2016 campaign
British apparel label Thomas Pink is showing how an Englishman may dress at home, work or play to promote its latest collection.
Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event’s most-decorated athletes are in talks with brands for endorsement contracts.
Nordstrom encourages consumers to live in the moment for fall ads
Department store chain Nordstrom is making a statement about the never-ending fashion cycle in its fall campaign.
Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction
Hearst-owned publication Harper’s Bazaar is assisting French fashion house Louis Vuitton in spreading awareness for its long awaited return to the fragrance category.
Swarovski, Bang & Olufsen, Krug and Farfetch – Live news
Luxury Daily’s live news from Aug. 15 – Condé Nast celebrates Swarovski crystals in latest title debut; Bang & Olufsen revamps TV as decor centerpiece; Krug books isolated island for music and culinary festival; Farfetch says cheers to next million after reaching consumer milestone.
Krug books isolated island for music and culinary festival
LVMH-owned Champagne house Krug is inviting revelers to its own private island getaway for a chic pairing off the beaten path.
Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report
Due to the resiliency of developed economies, the global market for luxury goods is expected to be valued at $374.85 billion by 2020, according to a report from Transparency Market Research.