Top 10 luxury branding efforts of Q3
Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
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Top 10 brand social videos of Q3
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Dior, luggage, art market and auto sales – News briefs
Today in luxury marketing – Dior sales rebound, rise 7pc in Q1; In stagnant luxury market, luggage brands roll on; Insiders dish on the art market; Europe car sales keep growing as volume, luxury brands gain: ACEA.
Top 10 luxury brand social marketers of Q3
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
Prada soars among the flowers in interstellar campaign video
Italian fashion house Prada is blasting into the cosmos to explore a constellation of sophisticated fragrances.
Luxury Daily, October 13, 2016 – Dior scripts a renewal of femininity in new J’adore film
World’s leading luxury business publication October 13, 2016 Read more on luxurydaily.com | Subscribe Fragrance and personal care Dior scripts a renewal of femininity in new J’adore film French atelier Christian Dior is returning to the very essence of beauty in its latest campaign effort for the J’adore women’s fragrance collection. Entire article […]
Dior scripts a renewal of femininity in new J’adore film
French atelier Christian Dior is returning to the very essence of beauty in its latest campaign effort for the J’adore women’s fragrance collection.
Tag Heuer’s adventure seeking leads to a Red Bull TV sponsorship
Swiss watchmaker Tag Heuer is adding another athletic brand to the list of sports for which it claims the role of “official timekeeper” by providing the countdown clock on Red Bull TV.
Roberto Cavalli, Versus Versace, Mercedes-Benz and Shiseido – Live news
Luxury Daily’s live news updates from Oct. 12 – Peter Dundas exits Roberto Cavalli as company plans reorganization; Versus Versace courts Zayn’s global fanbase with collaborative collection; Mercedes-Benz teams with technical college on training program; Shiseido Americas hires LVMH Group exec to lead prestige group.
Luxury Daily, October 11, 2016 – 10 core values that make a brand luxury
World’s leading luxury business publication October 11, 2016 Read more on luxurydaily.com | Subscribe Columns 10 core values that make a brand luxury To delve deeper into understanding what makes a brand luxury and why – whether it is a new brand such as Shinola or a classic one such as Montblanc – brands […]