Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
Today in luxury marketing – Luxury watch sales show China failing to secure economic rebound; PPR, Yoox team for online retail; Hugo Boss launching new scent; London luxury-home price gains slow after sale-tax increase.
For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer’s message.
Today in luxury marketing – Burberry set to end beauty license; Mercedes A-Class enters production, utility variant confirmed; Karl Lagerfeld gives a sneak peek at his new Shu Uemura cosmetics collab; YSL couture?
Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.
Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing’s Annual State of the Luxury Market Report 2012.
