Luxury Daily, April 27, 2020 – What will the luxury experience look like after the pandemic?
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Luxury Daily’s live news: Brands at work: Ferragamo, Burberry, Balmain, Zegna and Hublot; US department store giant Neiman Marcus Group may file for bankruptcy this weekend: reports; Ritz-Carlton owner Marriott International installs new global cleanliness council for group hotels; Bentley reopens all 40 showrooms in China to begin first deliveries of new Flying Spur.
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Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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If a national lockdown and a COVID-19 death toll surpassing China were not enough, luxury brands in Italy downed tools starting March 25 as part of a government order to protect the citizenry’s health.
Luxury Daily’s live news: New York, big domino of luxury, falls silent; Kering estimates Q1 revenue to drop 13-14pc over COVID-19 fallout; Bentley Motors halts production at plant headquarters as COVID-19 precaution; Tiffany Q4 sales up 3pc to $1.4B, fiscal 2019 revenue down 1pc to $4.4B.
Luxury Daily’s live news: New York, big domino of luxury, falls silent; Kering estimates Q1 revenue to drop 13-14pc over COVID-19 fallout; Bentley Motors halts production at plant headquarters as COVID-19 precaution; Tiffany Q4 sales up 3pc to $1.4B, fiscal 2019 revenue down 1pc to $4.4B.
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Many luxury brands and retailers rely on the 18- to 24-month shopper who saves money to buy a luxury item, such as a Louis Vuitton canvas tote, Ferragamo pump shoe or Hermès scarf.