Dior intertwines social video with history in response to Inside Chanel series
French couture house Christian Dior is one of many classic fashion labels bringing its history to light in modern ways with online video.
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Dior highlights notes of adventure for its cologne with docu series
French couture house Christian Dior is using the art of video to embody a sense of adventure for its Sauvage cologne.
Dior employs skate culture for a more contemporary menswear image
French couture house Christian Dior sets the skyline of Venice Beach as the backdrop in its latest video for its menswear, giving it a stronger attitude.
Dior, China, Boglioli and Australia – News briefs
Today in luxury marketing – Dior’s Peter Philips takes a hands-on approach; What’s stopping luxury goods groups in China moving from bricks to clicks?; Meet Gucci’s former head of tailoring who’s now revamping Boglioli; Australia binges on luxury cars as living standards drop.
Dior paints the town red to launch vibrant lip color
French couture house Christian Dior is making a connection between red lipstick and a playful-yet-sexy lifestyle in a feel-good film.
Dior shares Miss Dior’s floral origin story in mini documentary
French atelier Christian Dior’s new perfume is absolutely blooming with roses from its plantation in Grasse, France.
Fendi, Dior, small luxury hotels and China – News briefs
Today in luxury marketing – How Fendi went from leather goods to Lagerfeld; Dior to host Guggenheim International Gala with Maria Grazia Chiuri as co-chair; Making a case for small luxury hotels; China continues duty-free expansion to keep luxury spending at home.
Dior highlights attention to detail in craftsmanship film
French couture house Christian Dior is taking a closer look at the minute movements of its artisans as they craft its timepieces.
Luxury Daily, August 11, 2016 – Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Dior taps WeChat’s direct-to-consumer potential in social selling effort
With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.