Dior, Harry Winston, Orient-Express and diamond trends – News briefs
Today in luxury marketing – Dior to open in Dallas; Harry Winston looking to sell luxury business: source; Orient-Express gets buyout offer; The new color of luxury: Yellow.
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Dior, Jimmy Choo increase mobile efforts via watermarked ads in FN
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
Saks, Gucci partner with Fairchild for Sexy Shoes contest
Saks Fifth Avenue is partnering with Fairchild Fashion Media’s Footwear News for a Sexy Shoes contest spanning online, in-store and print channels that features shoe designers including Christian Louboutin, Gucci, Manolo Blahnik and Jimmy Choo.
Bergdorf shows off fall shoes in anniversary-themed niche catalog
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
YSL vs. Louboutin: Was this battle more trouble than it was worth?
The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.
Saks flaunts fall product range in direct mail catalog
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
Saks calls attention to revamped shoe floor via all-encompassing digital efforts
High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social and mobile efforts, likely to encourage foot traffic while stirring up a conversation online.
Bergdorf affirms New York luxury status in lush magalog plugging 111th anniversary
Department store Bergdorf Goodman is using its fall magalog to push its 111th anniversary designer collection as well as display the usual array of luxury brand advertisements and New York-centric editorial content.
NetJets, Ralph Lauren target travelers via September Robb Report supplement
High-end advertisers including NetJets, Ralph Lauren, Hublot, Four Seasons and Hermès are targeting affluent Robb Report readers through the Private Aviation Sourcebook that is offered with the September issue.
Louis Vuitton, Dior up the ante for Vanity Fair’s biggest issue
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.