Luxury Daily, December 8, 2015 – Luxury now defined by rarity: McCann Truth Central
Search Results for: robb report
Asia, Middle East, Africa fastest growers for UHNW segment: Wealth-X
The global ultra-high-net-worth population is larger than ever and will continue to grow, according to a new report by Wealth-X and UBS.
Luxury Daily, November 20, 2015 – Dior finds fragrant source of transparency in Web documentaries
XOJet brings the laughs with targeted ad campaign
Private aviator XOJet is showing how it gives “power to the passenger” through its latest marketing campaign.
Lexus targets NFL fans, cord-cutters in new ad campaign
Toyota Corp.’s Lexus is taking “different routes” to promote its 2016 LX 570 SUV by using multichannel tactics.
Luxury Daily, October 2, 2015 – Top 10 luxury brand mobile marketers of Q3
Luxury Collection announces global campaign to initiate new brand voice
Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
Blackglama continues fashion push with Jessica Stam-fronted campaign
Black mink label Blackglama is taking its furs to the sunny locale of Los Angeles for a fall campaign.
Luxury Daily, August 20, 2015 – Viral videos are myths without proper ad spend: L2
Luxury Daily, August 10, 2015 – Luxury’s emerging identity crisis