Top 10 social media marketing campaigns of 2016
Social media has become extremely pervasive in consumer behavior and the marketing industry.
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Top 10 luxury mobile marketing campaigns of 2016
Mobile has become an extremely important avenue for luxury brands, and the more technology evolves, the more competition there is to build a truly innovative and luxurious digital experience.
Luxury Daily, December 28, 2016 – Top 10 brand social videos of 2016
World’s leading luxury business publication December 28, 2016 Read more on luxurydaily.com | Subscribe Marketing Top 10 brand social videos of 2016 Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands. Entire article Luxury FirstLook Announcing Luxury FirstLook 2017: Time for Luxury 2.0 […]
Sponsored posts and social media ads influence less than 16pc of users: report
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
Chinese social media app Weibo’s comeback lures luxury brands
In tech news in the past week, China’s social media app Weibo is showing signs of a strong rebound in a WeChat world, and luxury brands have been wasting no time taking advantage of the platform’s expanding reach.
Luxury Daily, December 6, 2016 – Fashion shows prove less important to affluent millennials: Shullman
World’s leading luxury business publication December 6, 2016 Read more on luxurydaily.com | Subscribe Research Fashion shows prove less important to affluent millennials: Shullman Millionaires from the X generation hold onto traditional luxury events while millionaire millennials are straying away from happenings such as fashion shows and auto races, according to a new report […]
76pc of marketers prioritize social over other mediums for product debuts
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
5 strategies to attract the affluent shopper
A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.
Luxury Daily, November 3, 2016 – Brands are the ultimate navigation device in a fragmented world
World’s leading luxury business publication November 3, 2016 Read more on luxurydaily.com | Subscribe Marketing Brands are the ultimate navigation device in a fragmented world NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking […]