Nordstrom expands early access, adds virtual events to Anniversary Sale
Department store chain Nordstrom has announced the dates for its iconic Anniversary Sale, with early access starting as early as Aug. 4 depending on cardholder status.
Search Results for: ferragamo
How marketing will have to change in a homebody, digital economy
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Leadership in luxury – Luxury Memo special report
Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving.
Off-price – Luxury Memo special report
Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.
Alternative materials – Luxury Memo special report
Luxury has traditionally been associated with specific naturally derived materials such as leather and diamonds, but technology and changing attitudes are paving the way for manmade alternatives.
Luxury Daily, June 18, 2020 -The case against personalized marketing: Forrester
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Did content keep the goodwill going for luxury brands during the lockdown?
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
How is JD’s 618 Grand Promotion faring?
According to a JD.com press release, on the first day of the 618 Grand Promotion event, transaction volume increased 74 percent year-on-year, and sales of luxury products increased by 400 percent year-on-year. Meanwhile, 40 brands individually reached sales of RMB 100 million.
Florida’s Bal Harbour Shops reopens with social distancing, health guidelines
Florida’s Bal Harbour Shops, an open-air shopping center in tropical setting with leading luxury brands as tenants, reopened its doors May 18 after adhering to health guidelines issued by federal, state and local officials.
Versace challenges fans to share photos of Vs on social media
Versace has kicked off a new social media challenge that calls on followers to share photos of V-shaped spaces as the Italian fashion label attempts to entertain homebound consumers with a little bit of fun during the ongoing global pandemic.